Since 2014, UGEARS has captivated minds and hearts worldwide with detailed design and self-propelled 3D wooden puzzles. What began as a Ukrainian startup has blossomed into a global phenomenon, celebrated for merging art, engineering, and education into timeless mechanical marvels. As we step into 2025, we’re excited to announce a transformative milestone: a refreshed brand identity that mirrors our evolution while staying true to our mission of bringing joy by enhancing aesthetics and intellect.
A legacy of creativity and connection
UGEARS was born from a simple yet powerful idea: to make the world of mechanics tangible, accessible, and fun. Each of our 100+ models is laser-cut from premium plywood, requiring no glue or tools. With mechanical actions powered by gears, rubber bands, and gravity, families bond over the assembly, hobbyists relish the challenge, and collectors showcase them as conversation-starting art.
The new UGEARS: Bold, Vibrant, and Unified
Change is often a reflection of growth, and our updated brand identity signifies just that. Our previous visual identity has been a recognizable symbol of our dedication to innovation and high-quality craftsmanship. However, as we evolve, it’s essential that our branding evolves with us.
-Logo & Logomark: The new logo features a confident, wide font symbolizing UGEARS’ established expertise. Beside it, a dynamic logomark merges the letter “U” with our iconic gear, embodying the creativity and precision that define every model.
- Color Palette: Vibrant new hues replace our classic tones, injecting energy and modernity. These colors reflect innovation and joy, signaling an exciting chapter while honoring our roots.
- Mindful Design: From social media to product packaging, our unified aesthetic reinforces clarity and connection. Whether on a shelf or a screen, UGEARS now speaks with one bold, recognizable voice.
Sustainability: building a greener future
At UGEARS, we believe creativity shouldn’t come at the planet’s expense. Since our inception, we have been committed to eco-friendly practices in all aspects of our operations. Our puzzles and model kits are made from carefully sourced materials, including high-quality plywood that is both - durable and sustainably harvested.
Our manufacturing processes are designed to minimize environmental impact, utilizing efficient technologies that reduce waste. We are proud to say that these practices align with our mission to create products that are both beautiful and environmentally responsible. We are continuously seeking initiatives to enhance our sustainability efforts and look forward to sharing more about our certifications and achievements in this area.
Our community: the heartbeat of UGEARS
None of this would matter without YOU. Join our vibrant UGEARS Facebook community, now boasting over 17,000 members! It’s a fantastic space to connect with fellow enthusiasts, share tips, seek advice, showcase your stunning creations, or simply revel in the joy of building together.
Looking ahead: together, we build!
As we embrace this new chapter, our promise remains unchanged: to deliver puzzles that challenge the mind, sharpen the senses, and bring people together. The updated UGEARS isn’t just a brand—it’s an invitation to explore, create, and connect.
Ready to embark on your next adventure? Dive into our online catalog, join the conversations on social media, and let’s continue building a world where mechanics meet life.
Explore our new look, join our community, and discover your next project at UGEARS!
P.S. Don’t forget to tag us in your builds—we can’t wait to see what you create next!
